Actionable Items

• Full site functionality evaluation to maximize user-friendly environment
  
• Increase depth of site exploration by new users
  
• Provide consistent format for returning users
  
• Increase novelty of content to create an experience based site that provides pertinent information
  
• An information based format is out-dated, easily replicated and lacks a sustainable competitive advantage
  
• Creating a unique user experience generates maximum user retention and stimulates viral marketing without any expenditures beyond site development
• Refine the business model for the entire site 
• By combining the user experience with exceptional value the site is able to diversify its business model beyond user generated revenue (advertising and opt-in purchases)
  

• Refine the business model (cont)
• Multiple stream revenue models are better insulated against changes in the market
  
• Modifying the business model to provide additional value will have the added benefit of increase site participation and consequently user retention
  
• Identify strategic partnerships
  
• Partnering with entities that provide complementary content further strengthens the three essential areas: the user experience, user retention and multiple revenue streams
  
• Seeking mutually beneficial relationships is efficient, cost effective and provides the growth necessary for new user acquisition
  
• By selecting partners that reinforce the site benefits it furthers the user experience, which will lead to increased user retention, consequently strengthening the viral marketing at virtually no cost to the business