LaLonde's Market
Objectives
Improve revenue stream by recovering lost sales due to alterations in traffic patterns from Dow Chemical and gaining larger share of target market. Also, increase the efficiency of staff and just-in-time inventory to reduce fixed and variable costs.
Services Provided
- Strategy Development
- Integrated Marketing Communications
- Operation Tailoring
- Human Capital Management
- Creative Advertising Development
- Inventory Management
Results
- Over 1,000% Return on Investment
- Labor costs reduced by 13%
- 51.9 turn increase in key product inventory turns
- Key product offering revenue increase of 11.66%
- Top employee retention
