Bio
Who has time to read a bunch of text?  Here's the vitals on our Director.

Justin D. Yopp

Director, ISS

Education:     BBA Advertising/Marketing/Management, Northwood University

                             Summa Cum Laude, G.P.A.: 3.985 / 4.0

Organizations:    

  • American Marketing Association 
  • Alpha Mu Alpha, National A.M.A. Honorary
  • Delta Mu Delta, National Honors Society

Notable Projects:            

  • National AMA Case Competition: Marketing Plan for revitalizing New Orleans tourism  (7 member team) 
    • 1 of 3 primary directors for entire project
    • Performed business analysis (SWOT, Competitor and Opportunity)
  • Gerace Construction: Comprehensive Marketing Package (5 member team)
    • Streamlined sales and customer contact operations
    • 1 of 4 principal presenters to company executives
    • Client requested additional projects
  • Midland Daily News (A Hearst Owned Company):  Integrated Strategic Marketing Plan (6 member team)
    • Generated 40% of content for strategic marketing deliverables
    • 1 of 3 principal presenters to Director of Advertising
    • Created sales media advertising packet

Work Experience:           

LaLonde’s Market   Boutique Grocery & Custom Butcher        September 2004 – June 2007

Manager

  • Increased staff efficiency an average of 17 %
  • Collaborated on hiring decisions
  • Established performance standards for all employees
  • Promoted to manager after only 8 months
  • Trained 20 + employees

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